Monthly Archives: December 2016

Brief Discussion About the Objectives, Methods, Benefits of the Affiliate Tracking Software

What is affiliate tracking?

Affiliate marketing is a common online marketing practice to promote products, brands of reputed businesses. Affiliate marketing is essentially commission based and the marketing software tools used to track, manage the affiliates are available online. Such marketing is useful for businesses as it helps to bring in more traffic. Greater traffic contributes to increased sales and profit percent. Often, it becomes essential for businesses to get quality traffic. The affiliate tracking tools used by business houses help to manage and track the activities of the affiliates. The online businesses use the affiliate networks, the software tools to promote the different products and services.

The Objectives

Affiliate tracking helps to enhance the quality of website traffic. As far as online marketing, affiliate marketing is concerned, web traffic plays an important role and increasing its quality implies ensuring the use of suitable affiliate tracking software tools. Such tools detects the computer which the web marketer is using for affiliate marketing purpose, records it’s IP address, browser details, and all of these help to generate leads for the business. The software is important as it helps the advertiser in performance tracking (affiliates), it is useful for setting up campaign. Such marketing is important for promoting services and goods online. Among the different affiliate marketing types that are used, the CPC, CPM or the cost per impression, CPA, cost per install, CPS are worth mentioning.


Browser-cookie tracking helps the user to track the browser cookies. Tracking referrals using IP method helps the user to track the referrals using the computer IP address. Other tracking methods include impression tracking, pre-product tracking, action tracking.


The software has a host of benefits and they are described as follows:-

  • The software tool generates affiliate tracking codes

  • The tool tracks time, location

  • It tracks affiliate, source

  • The affiliate tracking software detects fraud


For businesses which look forward to enhance sales and profits, the software is a great investment. There is available numerous tools that eases affiliate marketing. The testimonials and reviews associated with the software help the user in choosing the best one for the sake of business. Affiliate marketing often depends on the traffic quality. The affiliate tracking software helps in figuring out the source of traffic by tracking the browser details, computer IP address.

For tracking web traffic source and checking whether the landing page or the keyword is getting converted it is important for the software user to use a suitable affiliate tracking software. Most of the tracking software used in businesses are of premium type. There are utilities which the user can use on a trial basis.

There are businesses which offer easy to use, customizable affiliate tracking software to track the source of web traffic. Tracking web traffic helps to get quality traffic to business. This greatly enhances business productivity, performance. Affiliate marketing techniques along with other marketing strategies, SEO tools and techniques help the user to get more business traffic and thereby maximize sales, profits.